January 26, 1989

Brainstorming an Electronic Future for Newspapers, 1989

In late 1988, Jerry Ceppos, managing editor of the San Jose Mercury News, invited a number of folks to help design an ‘electronic’ newspaper designed to serve readers with “increasing access to computers and other modern technology.”  I was especially pleased by the invite, as I had abruptly departed the paper in 1985 after working there for only six months as graphics editor. [Ceppos was the managing editor.] The agenda and other material can be found here.

Here’s what Ceppos wrote about the gathering:

The only requirement is that our ideas be adaptable for newspapers today. Other than that, there is no limit to the ideas we can come up with; they can involve personal computers, videotex, fax, print, other technology, or a combination. And the content of the products is as important as the technology.

We met at the Mercury News for a day and brainstormed ideas about the future of news and newspapers.  It was an interesting mix of newspaper folks, academics and technology folks:

SEMINAR PARTICIPANTS
Dr. Yale Braunstein, professor, University of California at Berkeley
Jennie Buckner, Managing Editor-PM, San Jose Mercury News
Karen Ceppos, professor, San Jose State University
Jerry Ceppos, managing editor, San Jose Mercury News
Robert J. Cochnar, vice president and editor, Anderson (S.C.) Independent-Mail
Sue Cook, president, Palo Alto Consulting Centers, The Tom Peters Group
Jerry Dianond, general partner, EG&G Venture Managenent
Joe Donth, president, Startext, Fort Worth Star-Telegram
Roger Fidler, director/PressLink and newsroon technology, Knight-Ridder Inc.
Dr. Virginia Fielder, vice president/news & circulation research, Knight-Ridder Inc.
Howard I. Finberg, assistant managing editor, Phoenix Newspapers, Inc.
Ray Gniewek, managing editor/page one, USA Today
David Halvorsen, editor and vice president, Alameda Newspapers
Frank N. Hawkins Jr., vice president/corporate relations and planning, Knight-Ridder Inc.
James Houck, managing editor, Baltimore Sun
Bob Hucker, computer systems editor, San Jose l’v\ercury News
Ann Hurst, assistant managing editor/features, San Jose Nlercury News
Robert D. Ingle, senior v.p. and executive editor, San Jose Mercury News
Steve Landers, consultant
W. Terry Maguire, senior vice president, American Newspaper Publishers Assn.
Ron Martin, executive editor, USA Today
Scott McGehee, general manager, Lexington Herald-Leader
Kris McGrath, president, rvt:R.I Research
John McManus, professor, Santa Clara University
George Owen, marketing services director, San Jose Mercury News
Bob Ryan, assistant managing editor, San Jose Mercury News
Geoff Sharp, director/business information, Dialog Information Services
Dr. Roger Summit, president & CEO, Dialog Information Services
Mark Wigginton, assistant managing editor/graphics, San Jose Mercury News
Kathy Yates, senior vice president and general manager, San Jose Mercury News
David Yarnold, AM executive news editor, San Jose Mercury News

My notes from the meeting quoted Ron Martin asking the question “how do we stay alive?”  Ceppos talked about “time poverty”  and falling readership.  Even before the 1990s, we knew the industry needed to change.

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