In early 1994 I was given the task to figure out, with help of some great colleagues, the online future for Phoenix Newspapers [The Arizona Republic, the Phoenix Gazette and the Arizona Business Gazette]. Dave Gianelli and I spent a lot of time looking at different partnerships, such as America Online and Prodigy. And we also looked at “going it alone” also known as the Web or Internet. Remember, this was 1994. The Web was something newer than the online services. We created a report to help guide the company’s decision. In the end, we urged a dual approach — partner with AOL [for the cash bounties] and go it alone, via the Web. At the time, it was a bold and unusual strategy.
The first section is available as a PDF: PNI Online Opportunities Report 01_09_1994