“Bits of History” Items

Changing Needs of Newspaper Readers, 1979

In 1979, Ruth Clark, noted newspaper researcher, authored a thoughtful report for the American Society of Newspaper Editors titled “Changing Needs of Changing Readers.” Commissioned during a time of declining readership, the report explored a question that still resonates: why were people turning away from newspapers It was based on focus groups across 12 U.S. and Canadian cities and uncovered a subtle but growing disconnect between editors and readers. The issue wasn’t just about what was in the paper—it was about how people felt about their newspapers. (Summary written by AI)

The Social Contract Was Fraying

Readers no longer saw editors as all-knowing gatekeepers. In fact, many questioned why faceless editors still dictated the “important” news. What they really wanted was relevance: stories that spoke to their personal lives, their neighborhoods, their struggles. “I live in one world—they live in another,” one reader lamented.

From Mandarins to Humans

The report described a “reader-editor gap” that went far beyond content. Readers wanted to see and feel the people behind the bylines, a shift toward what we might now call personalized journalism. The cold objectivity of traditional reporting began to feel alienating in a media world increasingly influenced by charismatic TV anchors and talk radio hosts.

Rise of the “Me” Generation

The study captured a cultural pivot from civic obligation to personal fulfillment. Readers didn’t just want to be informed—they wanted to be helped. They craved guidance on how to live well, manage money, understand relationships, and yes, have fun. Traditional hard news still mattered, but only when balanced with accessible, emotionally resonant content.

Format Fatigue

Even then, readers complained newspapers were too hard to navigate. They wanted summaries, indexes, modular content, and less repetitive reporting. One participant nailed it: “I can wait till the story is over and then find out what is really important.”

The Real Lesson: Listen More

The report didn’t offer a silver bullet—but it validated a method: direct, honest conversations with readers. Focus groups were a prototype for what we now know as audience engagement strategies. For a print industry historically rooted in one-way communication, this was radical.

Though this report is nearly half a century old, its themes resonate in today’s digital landscape. The need for human connection, relevance, transparency, and flexibility continues. As media evolved from analog to digital, the core need hasn’t changed: people want their stories told with care, by people who understand them. Readers want to see themselves in the media they are using.

Demographic Wake-Up Call for Newspapers, 2003

In a 2003 commentary published in the Newspaper Association of Amereica‘s Presstime magazine, demographics expert Peter Francese offers a sobering but forward-thinking look at the structural challenges facing newspapers. Delivered at the NAA Future of Newspapers Conference, the piece outlines how changing lifestyles, shifting work patterns, and demographic transformations have deeply disrupted traditional readership models. [Summary created by AI]

Francese argues that the real threat to newspapers is not just the Internet—but the failure to adapt to evolving consumer behavior. Fewer Americans are buying newspapers, especially among those under 45. Even older readers—historically the industry’s loyal base—are spending less time at home, traveling more, and increasingly relying on digital alternatives.

Compounding the issue are demographic shifts: cities are getting younger and more diverse, while suburbs age and fragment. Women, especially, are more professionally engaged than ever, leaving less time for shopping and local community involvement—factors that impact advertisers and newspaper engagement alike.

Francese doesn’t just diagnose the problem—he issues a call to action. Newspapers must invest in understanding their readers, rethink delivery models, and modernize how they connect with new generations. He warns against clinging to outdated one-size-fits-all publishing strategies and urges publishers to embrace consumer data and feedback more aggressively.

He closes by championing Newspaper In Education (NIE) programs as essential for introducing young people to the value of a trusted news source. Without strategic outreach and content tailored to changing lifestyles, newspapers risk losing not just a generation—but their entire place in the cultural fabric.

“We have met the enemy, sir, and he is us,” Francese quotes. The future of newspapers, he insists, depends on recognizing—and acting on—this truth.

Source: Published in Presstime Magazine, May 2003

Newsroom Stress, 1995

Stress in the Newsroom: A Snapshot from 1995

In July 1995, the Associated Press Managing Editors (APME) conducted a survey to assess the levels of stress experienced by editors in American newsrooms. This was a follow-up to their 1983 study.  The 1995 APME Stress Survey offered a look at the emotional, physical, and professional tolls borne by editors at a pivotal time in media history. The report was chaired by Peter Bhatia, who was then at The Oregonian. [The following is a summary generated by AI.]

The world of journalism in 1995 was beginning to feel the tremors of the digital era. Pagination software was being introduced, newsroom resources were shrinking, and economic pressures were growing. But even amid these shifts, the most powerful insights from the survey remain deeply human: the pressures of responsibility, the desire for excellence, and the personal sacrifices made in pursuit of the truth.

Here are a few key findings that stood out:

A Job That Challenges—And Overwhelms

  • 90% of editors were highly committed to their work, and 62% felt highly challenged.
  • Yet only half reported having a sense of control over their responsibilities.
  • Editors were spending an average of 52 hours per week at the office, with an additional 5 hours at home.

What Fueled the Stress?

  • The top stressors: workload, understaffing, deadline pressure, and lack of resources.
  • Editors reported being “locked in” and feared being unable to change their lifestyle.
  • New pagination technology, while promising efficiency, increased stress for 67% of those who implemented it.

Mental and Physical Health Impacts

  • 41% of respondents had experienced a health issue due to job-related stress.
  • Hypertension (17%) and ulcers (9%) were among the most reported conditions.
  • Nearly half of editors said their job was “highly stressful,” with three-quarters experiencing high stress multiple times per week.

Stress at Home

  • 76% said their family was exposed to public scrutiny because of their editorial role.
  • Editors found it difficult to balance their jobs with family commitments, especially in dual-career households.
  • Marital conflicts, sleep disruption, and emotional burnout were common themes.

Coping Mechanisms

  • Editors turned to reading, music, exercise, humor, and spending time alone to decompress.
  • Alcohol and tobacco use were notably on the decline
  • Few turned to professional therapy—less than 10% reported seeing a counselor or therapist.

A Snapshot of a Changing Era

This survey, compiled and analyzed by Bardsley & Neidhart Inc., is more than just a stress audit—it is a time capsule of journalism at the edge of digital transformation. Editors were not only managing newspapers; they were managing expectations, shrinking budgets, changing technologies, and the growing emotional weight of their public roles.

As we look back from 2025, it is striking how many of the issues from 1995 remain relevant. Today’s media leaders still wrestle with technological change, financial pressures, and the challenge of maintaining editorial standards.

📎 Read the full 1995 APME Stress Survey here

A View of News from the 1940s

In cleaning our storage unit, I came across a series of books titled “Building America” that belong to Kate Finberg’s family in Michigan. They were published in the late 1930s and early 1940s by the National Education Association (NEA), through its Department of Supervision and Curriculum Development.  One of the books was about “news.” The section is an interesting history lesson as how the public viewed the press and provided a look at the technology used to create and distribute information at that time.

From the booklet:

This study unit of Building America takes up important questions dealing with news:

  1. How did Americans get news in the past?
  2. How do modern papers gather and distribute news?
  3. Are modern newspapers too sensational?
  4. Does America have “freedom of the press”?
  5. How can we make sure that newspapers, the radio, and newsreels give us important and truthful news?

The books are really bound copies of pamphlets that probably were distributed to schools and other locations.  The next “chapter” of this volume is about “Farmers”.

Here’s what Chat GPT wrote:

 “The Building America series reflects the NEA’s emphasis on civic education, democracy, and national identity.”

“The Building America series was more than just a history book—it was a carefully designed educational resource aimed at shaping young Americans’ understanding of their country’s past and future. By publishing this series, the NEA sought to:
✔ Provide a structured, standardized history curriculum.
✔ Reinforce democratic and civic ideals, especially in a time of global conflict.
✔ Highlight key industries

I also asked Chat GPT whether this series is propaganda. Here’s its response:

While the Building America series may not have been pure propaganda, it likely contained ideological framing that emphasized American exceptionalism, democracy, and civic duty—especially in the context of WWII. It served both an educational and nation-building function, shaping how young Americans understood their country.

Newspaper Circulation Report, 1988

It is striking how far circulation numbers have fallen.  I found a page from Editor & Publisher from 1988 that reported on the top 25 newspapers in the U.S. in terms of circulation. The decline is striking. Here’s the start of the story:

By Mark Fitzgerald
When the year began, numerous newspaper advertising analysts declared that 1988 would be a banner year.

Midway through this lackluster year, they revised their projections downward.

Much the same thing seems to be happening with newspaper circula­tion, according to the results of the latest FAS-FAX report from the Audit Bureau of Circulations.

When the FAS-FAX for the six months ended March 31, 1988, came out, daily circulation seemed a special bright spot in a dull year.
With the release of the FAS-FAX for six months ended Sept. 30, 1988, however, the other shoe has dropped.

Here’s a look at five newspapers, 1988 versus 2023-24 daily circulation data:

Newspaper                1988                Most Recent               Decline (%)
Wall Street Journal 1,869,000       609,654     2023      ~67%
New York Times       1,116,334         296,329     2023      ~73%
Los Angeles Times   1,112,344         118,760       2023     ~89%
Chicago Tribune       1,098,127          73,000       2024    ~93%
Arizona Republic      320,409            67,510        2023     ~79%

The complete list of 25 is available in the article. It includes Sunday circulation numbers.

         
         
         
         
         
         

The complete list of 25 is available in the article. It includes Sunday circulation numbers.

 

Future of Journalists in 21st Century ( via 1994)

In 1994, the American Society of News Editors (ASNE) in partnership with the Freedom Forum  provided a report on journalism’s evolution into the 21st century. The document contains insights regarding the anticipated transformations within the industry, particularly in response to technological advancements and shifting audience behaviors. However, some projections were either only partially realized or did not materialize as expected.

Key Insights the Report
  1. Digital Transformation & the Internet
    The report correctly foresaw the growing importance of digital platforms, predicting that online news consumption would reshape journalism. It acknowledged the potential of the internet to expand access to news and create new journalistic formats.
  2. Ethical Challenges & Credibility Concerns
    There was a strong emphasis on maintaining journalistic integrity in an increasingly fragmented media landscape. Concerns about misinformation, the speed of news dissemination, and editorial responsibility were highlighted—issues that have become even more pronounced in today’s digital age.
  3. Changing Audience Expectations
    The report predicted a shift in audience engagement, recognizing that readers would demand more interactivity, customization, and multimedia elements in their news consumption.
  4. Corporate Ownership & Commercial Pressures
    There was an awareness of the growing consolidation of media ownership and the risks of editorial independence being compromised due to commercial interests.
Assumptions That Did Not Materialize

Just as interesting as to the insights, were the assumptions that did not come to pass.

  1. Sustained Dominance of Print Media
    While the report acknowledged the rise of digital media, it underestimated the rapid decline of traditional print journalism. It assumed newspapers would remain a primary news source, supplemented by digital rather than largely replaced by it.
  2. Public Willingness to Pay for Quality Journalism
    The expectation that consumers would sustain journalism through paid subscriptions proved only partially correct. While paywalls and digital subscriptions exist, the widespread reliance on free content and advertising-based models was not fully anticipated.
  3. Journalists as Gatekeepers of Information
    The document maintained the assumption that professional journalists would retain their role as the primary arbiters of truth. However, the rise of citizen journalism, social media influencers, and decentralized news distribution has significantly altered the landscape.
  4. The Role of Traditional News Organizations in Shaping Public Discourse
    While legacy media outlets were expected to remain central to public discourse, they now compete with a vast array of alternative news sources, many of which operate outside traditional journalistic norms.

The summary was produced using ChatGPT and reviewed by a human [Howard Finberg].

State of Newspapers on the Web, 2001

A 2001 report by the research company The Yankee Group has some very interesting observations about the future of the print media in the online world.  From the summary:

Our Interactive Consumer (IAC) Survey 2000 reveals that online consumers are going to the Web in search of news content. One quarter of online consumers rank looking for national news as one of their top three activities online, and 35% visit their local newspaper online at least daily or once a week. While newspapers have been subjected to harsh criticisms in regard to their online strategies over the past few years, they have a lot to bring to the table in the online world, especially when it comes to serving their local communities.

A very optimistic view of the ability of many newspaper publishers and companies to leverage their content into a new medium.  The report correctly, in my opinion, highlighted some of the challenges that newspaper companies face:

  1. Commoditization: The immediacy and dynamic nature of Web content has pushed journalistic deadlines to seconds rather than minutes and has made news so readily available that not only is it “old” as soon as it is posted to a Web site, but it has become a commodity. We are reaching a point when consumers can get their news whenever and however they want it. This poses a significant threat to print newspapers because consumers have more sources to turn to for their news than ever before.

  2. Sluggish Migration of Newspapers to the Online Channel: Although some newspapers such as the San Jose Mercury News, which started publishing its Mercury Center site (now known as bayarea.com) online through AOL in May 1993, are considered by many to be Internet pioneers in the newspaper industry, others have been slower to develop their online strategies. The Newspaper Association of America estimates that approximately 10% to 20% of all daily newspapers still do not have an online presence.

  3. Cannibalization of Subscription Revenues: One of the most serious charges levied against online newspaper editions over the past few years is that of cannibalization. By offering news online for free, newspapers–so the theory goes–are in effect cannibalizing and killing their print sales channel. In addition, most of the content offered in the print edition is also offered online. Given this situation, why would consumers choose to maintain a subscription to the print edition when they can receive the newspaper online for free? This argument has also fueled speculation that the Internet will cause the demise of the print newspaper industry.

Interestingly, the report didn’t write much about the cannibalization of advertising revenues, especially classified advertising.

German Farewell to JFK, 1963

The West German magazine Bunte Illustrierte published an extensive “Farewell to Kennedy” in its Dec. 11, 1963, edition.  It seems this edition was for the Munchner/Frankurter regions. According to Wikipedia:

Bunte (company’s preferred spelling in capital letters) is a German-language weekly celebrity gossip magazine published by Hubert Burda Media. The first edition was published in 1948 under the name Das Ufer. Under the leadership of Hubert Burda, Bunte developed into a modern popular magazine. In 2014, Bunte was the 11th most popular media brand in Germany, with 10.57 million monthly users.

I received the magazine from a friend whose family grew up in Germany and still has relatives in that area.

The magazine is full of striking photos that are given space.

More JFK items can be found here.

Life International: JFK Assassination

Life Magazine published an international edition.  The Dec. 16, 1963, issues was focused on the death of President John F. Kennedy and the new president, Lyndon B. Johnson. Life International was different from the U.S. edition.  According Magazines by Joseph website:

Life Magazine International Edition : These issues were distributed in various countries other than the US, typically in the UK, Europe and Asia. Each biweekly issue contains selected content of international interest from the previous two “regular” Life Magazine issues. There is very little advertising content, so these issues tend to be thinner. The cover may be one of the previously published “regular” Life covers or another photo relating to the international stories featured in the issue. The International Editions began in July 1946 and ran as late as 1969. International Editions are much less common than the regular editions.

This edition seems to capture the preceding two weeks of history.

More JFK items are here.

Dell Comic Book About JFK

In 1964, Dell Comics published President John F. Kennedy’s life story in a comic book.  Just like he was a superhero.

The 36-page comic includes stories about his childhood, military service and political career.  It had a publication date of August-October 1964.  There is no credit to the author or artist. I did find an artist signature on the first page of the story: “Tartaglione & Giordano.”  According to Heritage Auctions:

John Tartaglione and Dick Giordano John F. Kennedy #1 Story Page t (Dell Publ., 1964-66). This memorial biography had a run of three issues, issued annually as #1-3 — but each issue is identical.  Although the comic was signed as “Tartaglione & Giordano” on the art for Page 2, it is possible that Giordano supplied the pencils for Tartaglione’s inks, or that they may have switch back and forth on various pages.

It was a graphic novel and an interesting storytelling device.

Other JFK items found here.