“Bits of History” Items

Writing/Graphics: Serving the Reader

In 1988, under the direction of Mario Garcia, The Poynter Institute held a seminar titled: Writing/Graphics: Serving the Reader. This three-day seminar kicked off with an opening “debate” between Garcia and Roy Peter Clark, associate director of the Institute. It was called “The Great Debate: Words vs. Pictures or Who’s on First?” The keynote was by Ed Miller, former editor of the Allentown Call-Chronicle, one of the more innovative newspapers at that time.

I had the honor of doing one of the morning breakout sessions: Collaborative Learning in the Newsroom. Frankly, I don’t remember the session but I’ll look around for my notes and maybe the presentation I used.  At that time I was assistant managing editor of The Arizona Republic.

Interesting footnote: A few days after this seminar, I would be at the American Press Institute seminar on the future of design in 2000

Big City Newspaper: Chicago Tribune in 1975

The Chicago Tribune Marketing Department, sometime in 1975 [my guess] produced a guide to the newspaper for the educational services department of the company. It was a look, written for consumers [young ones] about how the Tribune was created — from reporter to editor to presses. The guide even had instructions on how to fold a newspaper page into a pressman’s hat. What’s nice about this guide is the photographs of so many of the people I remember working with. [And it does have a picture of me looking at a picture page.]

The Tribune at this time was publishing both morning and afternoon editions.  We called it the 24-Hour Tribune.  There were even t-shirts. Here’s a bit about that unique time:

In 1974, the Chicago Tribune became a 24-hour newspaper with fresh editions morning, afternoon and evening. The shift from being a morning newspaper to the24-hour publication cycle meant that The Tribune was available whenever a reader wanted it.

The publishing cycle begins in late afternoon with the Green Streak edition which contains late stock market quotations. Next off the press is the Midwest edition, designed primarily for circulation outside Chicago and suburbs.

The Three Star Morning Final comes next–it’s the edition you’ll find delivered to your doorstep in the mornings. The Four Star Morning Sports Final follows; you’ll find it on the newsstands in the morning with the night’s sport results. The Five Star Morning Turf Final is available later in the morning. Completing the 24-hour publication cycle is the afternoon 7 Star Final for afternoon home delivery customers and afternoon newsstand sales.

The publisher at the time of publication was Stan Cook; the editor was Clayton Kirkpatrick. Kirkpatrick was the person who hired me in 1972. There a nice picture of Bill Jones, one of the best editors at the paper during my tenure. Jones, who became managing editor, died way too early at age 43.

If you want a look at what it took to produce a daily newspaper, this is a good guide. For me, it is fond memories.

Review of Local Websites, 1999

In 1999, the PAFET group did an important information sharing project. Each group reported on their web site strategy and methods used to execute that strategy, marketing implementations, measurement of success, content mix and traffic.  Among the newspaper sites that reported was:

  • The Arizona Republic, AZ
  • Dallas Morning News, TX
  • Providence Journal, RI
  • St. Louis Post-Dispatch, MO
  • News & Observer, NC
  • The Press Enterprise, CA
  • Sacramento Bee, CA
  • Star News, IN
  • Star Tribune, MN
  • Town Talk, LA

There is also a table that compares all of the website traffic among PAFET members.

Looking to the Future: 1986 to 2001

In the past, journalism conventions serving management and editors, such as the Associated Press Managing Editors conference, were major events.  Hundreds of participants, dozens of panels and speeches.  So important that the APME published what the called the “Red Book.”  This was a record of the proceedings so those who could not attend would learn what was discussed.

In 1987, the Red Book reported on a panel held in Cincinnati, OH, on “Newspapers After 2001.”  The panel was tasked to look ahead 15 years.  Among the participants:

  • James K. Batten, president, Knight-Ridder, Inc.
  • Louis D. Boccardi, president and general manager, The Associated Press
  • John J. Curley, president and chief executive officer. Gannett Newspapers
  • Katherine W. Fanning, editor, Christian Science Monitor
  • Jeff Greenfield, media critic and columnist, ABC
  • James Hoge, president, New York Daily News
  • C.K. McClatchy, president, McClatchy Newspapers
  • Burl Osborne, president, Dallas Morning News
  • Eugene C. Patterson, chairman and chief executive officer, Times Publishing Company, St. Petersburg, Fla.
  • William O. Taylor, chairman and chief executive officer. Boston Globe
  • Chris Urban, Urban and Associates 

Reading over this edited transcript of the discussion, I was struck how little the panel got right. In fact, I think most of them missed the speeding “technology bus” that was about to crash into their newsprint based business and scatter their profits and employees to the wind. There was discussion about the declining readership — one panelist suggest the industry encourage literacy — and the fragmented advertising market. There were a couple of notable mentions of technology.  Here’s one from Kay Fanning:

We’re being increasingly bombarded by trivia and through the progress of technology it will get worse and worse. With all the world coming to our back door in terms of satellite communications and transportation, the link-up of the global stock market, all aspects of computer networking, newspapers will need a content that offers the citizen a pathway through this hail of trivia. That content will require more substance, more quality, offer more understanding rather than just a lot of information. I believe in the simple bromide of the better mousetrap. If we have a quality that is relevant to the citizens and to the public interest we can easily raise the numbers from 40 to 60 percent. 

I did like the comments from John Curley about improving the visuals of newspapers to make them more appealing:

Presentation is part of it too. Color, graphics, and our ability to do more in that area will be important. I don’t mean to pick on the Cincinnati Inquirer, since we own it, but in yesterday’s paper we went 11 pages in the Life Section without a graphic or photo. and a lot of the contents suggested that there could have been some there. I don’t think that is atypical of most newspapers, and it’s a weakness in a lot of our newspapers too.

Curley was the first editor of USA Today, hence he knew about color and graphics. USA Today was launched four years earlier, in 1982. in 1988, the American Press Institute had a major design seminar looking at the future of newspapers. It was called Design 2000.  Details are elsewhere on this site.  Lots of graphics and color in those prototype newspapers.

TV News’ Future

Also at the convention was Lawrence Grossman, president of NBC News. He gave a talk on “Television News After 2001.” He was sort right when he said:

My thesis is that if you look 15 years ahead to the year 2001, it will be much like what we see now in television news, just as when you look back to 1970, television news was basically like what you’re seeing now.

But take that out a few more years and he was very, very wrong.  He got a few things right.  It was an interesting read.

Electronic Photo Workshop, 1990

Back in the late 1980s and early 1990s, digital photography equipment was rare [and expensive].  I’m not just talking about cameras, but also all the equipment needed to process those digital files into a format that could be used in daily newspaper production. Learning to use these digital photographic tools was the goals the National Press Photographers Association‘s Electronic Photo Workshop.

In November 1990, the EPW was in Tempe, AZ and I served as “Executive Editor.”  The real work, however, done by the workshop co-chairs: John Cornell, Newsday, and Bill Hodge, Long Beach Press Telegram. There were more than 90 participants [see page two of the PDF] and more than two dozen vendors, including Adobe and Apple. 

The published work from the conference was a 32-page tabloid that has photos and stories about life in Arizona. Each story used different combinations of equipment.

I liked what I wrote for the introduction to the publication:

This newspaper is living classroom experi­ment. Our purpose is not to highlight one program, camera, or other piece of hard­ware against its competition.

To the contrary, we wanted to bring to­gether the technologi­cal marvels of our time with the trained eye of journalists using cam­eras. Only by explor­ing technology will we learn how best to use the computer software and hardware that have greatly influenced our newsrooms.

Readers need to !mow of the almost superhuman efforts undertaken by both vendors and participants to publish this newspaper, and the great sense of pride in attempting to capture images that communicate information.. Despite the lure of the hardware and software, the primary purpose of the pages produced here was to communicate.

…

Content was our overall goal. Content married with technology.

There are some other articles that are worth a historical read.

Social Contract with Readers, 1978

The American Society of Newspaper Editors asked Ruth Clark to look at the issues between readers and editors.  She refers to this as the “new social contract.” The study, done in 1978, discussed one of the most important issues, behavior influences and “the changing relationship between readers and their newspapers.”  From the summary:

We know very little about the subtle forces that seem to be weakening the emotional ties of many readers, making newspapers less wanted, less needed or, in extreme cases, resented. Analyzing the chemistry of individual relations is difficult enough; explaining group attitudes is even more challenging.

The present pilot study is an attempt, nevertheless, to provide some preliminary insights into what might be called “The New Social Contract between Newspaper Editors and Readers.” It is an effort to deepen our understanding of findings that have been emerging from major reader surveys of the Newspaper Readership Project.  As a by-product, it is also a demonstration of techniques that editors can use  to establish a direct dialogue with readers and non-readers as part of a continuing search for new ways to increase newspaper reading.

The work was commissioned by the American Society of Newspaper Editors and funded by the Readership Council. It was carried out by Yankelovich, Skelly and White, Inc., under the direction of Ruth Clark.

More that 120 regular readers, occasional readers, and non-readers were interview­ed in informal focus group sessions in 12 different daily newspaper markets, both competitive and non-competitive, chain and non-chain. As a special feature, editors not only observed all the sessions but participated part of the time. 

Straits Times, Singapore, Workshops

In 1993 I taught a series of workshops or training sessions at the Straits Times newspaper in Singapore.  These sessions were aimed at the copy editors and visual editors of the newspaper.  Attendees also came from the Business Times publication, the New Paper and two non-English language newspapers: Zaobao and Berita Harian. 

Actually, there were two weeks of training, with a different group for each workshop.

Workshop goals were:

  • The challenge of serving readers more fully today
  • The challenge of serving readers in the next century

And the topics covered were:`

    • Readership issues
    • Typography & readability
    • Designing
    • Photography
    • Graphics
    • Critique

At the end of each workshop, I looked at the Year 2000 and views of top designers and what the newsroom might be like.  This was based on an API seminar I attended and presented at.

I also did critiques of the Straits Times, the Business Times and the New Paper.

Michael Bloomberg on Newspapers

Michael Bloomberg, president and founder of Bloomberg Financial Markets gave a keynote speech at the International Winter Consumer Electronics Show in Las Vegas in 1997.  His speech was about the future of electronic devices and he spent a lot of time talking about newspapers and whether there’s an electronic solution that would make consumers give up on print. [That’s why I’m posting his speech]. An excerpt:

And if we are going to build consumer products, if our businesses are going to grow and let electronic devices replace newspapers they are going to have to provide the same functionality. Now another answer to the problem would be don’t let radio and television become the substitute for newspapers. But find some way to make newspapers more valuable, more economic. And if you think about it, it is a very easy thing to do. Right now we go and we chop down an awful lot of trees in Canada, we haul them to the mill, we grind them up into paper, we put ink on it, we deliver it to the comer newspaper stand or the newspaper boy or girl throws it on your doorstep. You read it once and you throw it away. It is a phenomenally inefficient thing screaming for a technological solution.

Bloomberg also so the coming of streaming television:

No matter how many times people tell you that broadcast is here to stay, the feet of the matter is it is not here to stay. It is so compelling to be able to get what you want, when you want it, independent of everybody else that we are going to give you video on demand no matter what it costs and no matter who’s axe gets gored and people will try to protect their industries. They will try to protect their jobs, but the feet of the matter is, if you look at the public, the public has the interest in getting a movie they go to Blockbuster, they want to see it when they want to see it. The public even goes to the comer movie theater to see it when they want to see it. The public wants to be able to jump over commercials, which is going to be a very big problem. Who is going to pay for all of this? The public wants to be able to stop that football game for two minutes when the phone rings or when the diaper needs changing. And we are going to have to deliver those kinds of products, those facilities, those attributes for television.

His speech had some good visionary moments.

Phoenix Newspapers Enter Cyberspace

The launch of Phoenix Newspaper’s initial efforts in publishing online was covered in The Arizona Republic’s front page on Sunday, June 18, 1995.  The story was written by David Hoye, a staff writer on The Republic. Here’s his lede:

Arizona is getting wired.

By late this year, the best the Grand Canyon State has to offer will be available online, thanks to an agreement between America Online and Phoenix Newspapers Inc., publishers of The Arizona Republic, The Phoenix Gazette and the Arizona Business Gazette.

For the first time, anyone with a computer and an account with America Online will have immediate, 24-hour access to news and information from around Arizona.

You’ll note that the paper’s initial online efforts were on America Online.  It would take a few more months before AzCentral launched on the World Wide Web.

All of David’s stories about the launch in a PDF.

More information about the launch of AzCentral can be found elsewhere on this site.

The Future: Embracing Change

In 1999, the Society for News Design published a handbook for editors about dealing with pagination and technology. I was asked to write a chapter about “the future” and embracing the changes new technology would bring.

Some of the things I got right:

  • Working at home, even doing newspaper design
  • Always connected to a network
  • Using databases to edit and present content
  • Constant feedback on what consumers are reading

Here’s the opening to the chapter:

Firing up her monitor with a verbal “log on” command, Kate gets ready for the daily meeting with her fellow editors and a managing editor at The Republic.

Almost instantly, her monitor is on the “virtual network” and eight images of her co-workers start to appear. Three are at home; two are at remote or shared offices. One is on the road with his team covering a live event. The rest are at the paper’s head­quarters building.

After discussing reports from the teams that worked the previous “info cycles” – each cycle is four hours and there are teams working around the clock – Kate and her fellow editors start the business of producing material for The Republic.

She doesn’t have a computer in her house, only a 27-inch flat-screen that is about one inch thick and connected to The Network. Everything is on The Network: broadcast entertainment signals, written communications and voice messages.

It was a fun assignment.  Thank you, Olivia Casey.