“Memos, Presentations” Items

Founding Memos for PAFET

The technology consortium was the brainchild of James Rosse, chief executive officer of Freedom Newspapers, which owned the Orange County Register. His idea, which he pitched to fellow CEOs, was to gather similar sized organizations to discuss and share information about the technology that was affecting the newspaper industry. The first meeting of this yet-to-be-named organization was on Nov. 8, 1993 at Freedom Newspapers’ office in Irvine, CA.

Here’s how Rosse saw some of ways the various companies could work together:

List of Possible Forms  of Collaboration
This list has been prepared by Jim Rosse solely to stimulate discussion and is not intended to represent a proposal for joint action. The items are ranked roughly from those requiring the least to those requiring the most collaboration.

  • Comparing notes on technologies in which we are individually involved or interested.
  • Creating a technology newsletter internal to the Consortium with production costs shared among members.
  • Hiring a specialist (consultant? more than one?) to work for the Consortium whose job it would be to scan emerging technologies, collect information about them, and report it succinctly to us according to our individual needs
  • Negotiating a Consortium membership in the MIT Media Lab or similar group or participating in the Knight-Ridder effort in Colorado.
  • Representing Consortium members in dealing with third parties regarding Consortium interests in new ventures
  • Facilitating joint ventures in new technology projects among two or more Consortium members.
  • Creating an entity to carry out investment  activity  in new technologies on behalf of the Consortium.

Eventually the consortium would do most of what Rosse envisioned.

In this file are follow-up memos, including a discussion about the group’s name:

I am writing to let you know what has been going on to take Pafeot to its next stage of development. I have talked with several of you, but time has not permitted nor did I think the matters justified extensive consultation. It seemed less important that we dot all of the i’s and cross all of the t’s than it is just to get started with something we can shape as we go along.

You will be pleased to know that the acronym “Pafeot” now has an alternative interpretation – Primarily Affiliated For (the) Exploration Of Technology. Now if we can just think of an easy way to explain its pronunciation (“paf” with the a spoken as in “hat”, and “fet” for feat with the e spoken as in “set;” in combination, “pafet.”).

Eventually the word Primarily would become Partners

 

Poynter Seminar on Design for 1980s

One of the first seminars I taught at was The Poynter Institute for Media Studies’ “Newspaper Design for the ’80s”.  Here’s the invitation letter from Mario Garcia bio, associate director of Poynter. I had been at the Institute earlier as both a participant and a presenter.

Dear Howard:
I am delighted that you will be working with us to present the Graphics & Illustration Seminar, November 27-December 2, 1988. As you can see, I have scheduled your session as a Wednesday evening wine/cheese session to be held at the hotel. However, I hope that you will be able to be with us the entire week since we feel that interaction with the faculty is part of the reason for the success of our programs….

The reception and dinner Sunday evening will begin at 6:30 p.m. at the St. Petersburg Beach Hilton where the group will be staying. Martha has reserved a room for you for Sunday through Friday night. Let her know if you plan to arrive earlier or depart later.

I’m looking forward to having you back with us at the Institute.

Sincerely,

Mario R. Garcia

 

The Future, a 1997 Memo

This is a memo I wrote to fellow executives at the Arizona Republic and Phoenix Gazette in early 1997.  It outlines some of my views on the importance of online services and about the reorganization of a newsroom to have a great mix of skills among editors.

The overall direction that I see journalism [and journalists] heading in the next five to 10 years is one of multi-skilled individuals. These will be the people that will succeed and prosper in the next century. In a sense, we will be going back to our roots – the small town publisher/editor/reporter/ad salesman – to find models that put more responsibility for all aspects of journalism in the hands of the source. If good journalism is good story telling, let’s put all the story telling tools into everyone’s hands and give them the access to information to help tell their stories.

I’m pleased that I was right on some of the points I raised, albeit a bit too optimistic.

1995 Online Service Research Study

In early 1995, PAFET conducted a consumer online market research survey to establish baseline information in order to measure the development of the consumer online market. This document summarizes the goals, approach and results of that study.

[PAFET stands for Partners Affiliated for the Exploration of Technology. In 1994 six media companies [mostly a bunch of newspaper companies] created this research consortium to learn about and evaluate technology that could impact media and support the creation of new businesses and services.]

Some of the highlights of the study:

• The level of familiarity with online services among PC owners and online subscribers is lower than expected. Despite online services’ aggressive subscriber acquisition efforts and heavy media attention given to these services, almost 1 of 4 PC owners considers themselves to be “not at all familiar” with online services.
• Current online users still represent a niche market, that can be characterized as young, affluent, highly educated, and predominantly male. However, improved presentation of online content (via graphical and multimedia technology), faster transmission speeds, better content and lower prices are attracting more mainstream consumers.
• The demographic profile of online subscribers using the Internet and those who do not is very similar.
• Accessing or subscribing to multiple online services is not uncommon among current online service users. One of four online service users reported regularly accessing at least two online services.
• “News and information” remain the top reason non-online users subscribe to a service. The research results showed that, among current online users, the primary reason they chose their current service was for “news and information.” Among those who canceled a subscription within the past six months, “lack of use” and “lack of information” were cited most often as the reasons for the cancellations.

The study’s questionnaire and research methodology were designed by Maritz Research (Los Angeles, CA), PAFET Operating Committee members, and market research directors and managers at each of the newspapers included in the study.

Also included with this post is the presentation made by Maritz Marketing.

Central Newspaper and Technology

This is a memo/presentation that Howard Finberg presented in October, 1996.  The goal twas to show senior leadership and newspaper analysts what Central Newspapers Inc had accomplished. The presentation looked at the information needs of the company and the tools the information technology leaders were building the tools for the future.

A Blueprint for Building Online Services, 1995

Where to start? That was the question many newspaper publishers were asking in 1995. At least when it came to creating a digital / electronic version of the print newspaper.   The Newspaper Association of America’s [NAA] New Media Department published what they labeled as the first in a “series of executive strategy reports” to help companies get “on-line.”

From the opening section:

Where to start in choosing an electronic newspaper publishing platform depends in large measure on the company’s broader goals. With that in mind, and in deference to the non-wired, there are several valid goals that may propel news operations into interactive media.

The report was titled “Opportunities in Anarchy: A blueprint for building online services”. It is an interesting look at recent history.  There are examples from some of the newspaper digital pioneers. And there is a list of newspapers that were on the World Wide Web as of May 25, 1095. The list fit on a single page.  It was authored by Melinda Gipson and overseen by NAA New Media Department Director Randy Bennett.

Presentation to Straits Times, Singapore

In July 1993, I was invited to give a series of workshops to the visual journalists at the Straits Times in Singapore. [Straits Times company also owned the Business Times, a tabloid call New Paper and two native language papers: Berita Harian and Zaohao.]

The workshop was for three days. Among the topics covered:

  • Readership
  • Typography and Readability
  • Ethics
  • Color [although we spelled it Colour]
  • Graphics
  • The Future [Year 2000 design, based on the work done at the American Press Institute seminar on the topic].

Leveraging Web Sites for Newspaper Ad Sales

In 2005, the Newspaper Association of America [NAA] asked the Digital Futurist Consultancy to undertake a research and communication project to help newspaper companies better leverage their digital sites [the Web] to sell more advertising in their analog editions — the print product. The project was done by Howard Finberg and Leah Gentry, industry associates and friends from way back. Leah was a digital pioneer at the LA Times while I was working in Phoenix.

Here’s a taste of what we wrote for the NAA magazine, Presstime, about the project:

“Leveraging Your Web Site for Ad Sales,” a new NAA report, highlights ways newspapers can make better use of their Web sites to attract and service advertisers.

The report, produced for the Association by The Digital Futurist Consultancy, www.digitalfuturist.com, examines whether newspapers are using their sites to promote print advertising, to share their marketing and pricing data, and to provide customer service to new and existing advertisers. The report’s findings include:

  • 55 percent of the sites reviewed have an area for marketing the print edition.That still leaves lots of sites without any marketing information for potential advertisers.
  • 60 percent provide visitors with advertising rates and information about deadlines, terms and ad sizes.
  • Less than 10 percent provide a self-service area for advertisers. The report defines self-service as the ability to schedule and upload an advertisement.

We were proud of the report and saddened by the missed opportunities.

To read the full report just follow this link to the PDF.

Membership, Instructions and More for API Design 2000 Seminar

I’ve uploaded a collection of memos about the American Press Institute’s J. Montgomery Curtis Memorial Seminar on the future of newspaper design. The collection starts with the invite / acceptance letter in April 1988. 

On July 21, API sent out the important information about the  seminar — a memo outlining a task for each seminar participant: design a front page of the future.

Each member is being asked to create a front page of the future, including content mix and design elements. These front pages (which will become a part of this year’s post-seminar publication) will be analyzed in advance by Roger Black, one of the most active and acclaimed publication designers in the United States, and discussed during the program.

There is also a schedule of events and information about discussion groups and the final round-table.

Here’s a look at the seminar schedule:

  • Monday, September 12:
      • 8:30 – 10:00 – “Newspapers in a Visual Society11
        Speaker: John Lees, Partner, Herman and Lees         Associates, Inc., Cambridge, Mass.
      • 10:15 – 12:15 – “The Front Page”
        Speaker: Roger Black, President, Roger         Black Inc., New York, N.Y.
      • 2:00 – 3:30 – Study I: “The Future for Newspaper Graphics”
        Speaker: Howard Finberg, Assistant Managing         Editor, Arizona Republic, Phoenix, Ariz.
      • 3:45 – 5:15 – Study II: “Color”
        Speaker: Nanette Bisher, Assistant Art Director, U.S. News and World Report, Washington, DC.
  • Tuesday, September 13:
      • 8:30 – 10:00 – Study III: “The Impact of Technology”
        Speaker: David Gray, Managing         Editor/Graphics, Providence Journal Company, Providence, RI.
      • 10:15 – 11:45 – Study IV: “The Role of Tomorrow’s Newspaper Designer”
        Speaker: Marty Petty, Vice President/Deputy         Executive Editor, Hartford Courant, Hartford, Conn.
      • 12:00 – 1:30 – The membership will be broken into small groups to discuss in greater detail specific issues raised during the seminar.
      • 1:45 – 3:30 – The membership will return to the API Round-Table to hear reports from each group detailing observations and any conclusion.

One other important document: the discussion leaders biographies.

The end product of this seminar can be seen in this slideshow.

 

10th Annual Interactive Newspaper Conference

I was a speaker at the Editor & Publisher magazine’s 10th Annual Interactive Newspapers Conference in Atlanta, Ga. My speech was recorded live on February 18, 1999 in Atlanta, Georgia.

Here’s a bit of what I said at the start of my speech:

I made a presentation to our managers at Phoenix Newspapers a couple of weeks ago, and I sort of titled it “Armageddon” and whether, when we lose all, some share of classifieds in the next three years, what impact will that have on the bottom line. And if you look at the latest research from Forrester, they predict, on industry average, a 7% reduction in bottom line figures. If classified continues going the way it’s going then seven percent of us won’t be here next year, unless other things happen.

Another couple of interesting statistics is that in less than a dozen years, in 10 years, everybody under 50 will be computer literate. We’re all basically computer literate here; and obviously, the generations coming behind us are all computer literate. And even scarier is that by 2010, everybody under the age of 21 will not have known a world without the Internet. To us, some grey hairs [old folks] in the room, along with myself, is that we can remember, hot type and cold type and all that. And we remember when the Internet first took off.

This transcript is sometimes hard to read since the transcriber didn’t catch all of the jargon. However, it gives you a taste of what we were talking about in 1999.