Howard Finberg gave a speech at the opening of the Newsplex, a prototype newsroom of the future, at the University of South Carolina. Newsplex is a cooperative project between private and public media organizations and academia at the USC’s College of Mass Communications and Information Studies. His topic was “Convergence and the Changing Media Corporate Culture.”

The idea he presented was this: Before convergence can succeed in the newsroom, it has to be adopted in the boardroom, where major cultural and business changes are also needed.

The article/speech kicker:

Next time you are in the boardroom, remember the three “Rs” – research, retraining and risk taking. Remember that it takes a long time to change our cultural templates. But it can be done.

Here’s a link to the complete article.