In a forward-looking presentation at the Seybold Conference in San Francisco in 1993, I explore the transformational impact of digital technology on the newsroom. Speaking in 1993, at the dawn of the digital revolution, I emphasize that technological change isn’t just about adopting new tools—it’s about fundamentally rethinking how journalism is practiced, how newsrooms are structured, and how people work together. The shift to digital, I argue, is not just evolutionary but revolutionary.

Key Points

• Circular Workflows: Traditional linear production is giving way to a more collaborative, integrated process where editing, design, and content development happen in tandem.

• Hybrid Roles – The “One Journalist”: Roles are blending. Journalists increasingly need to be multi-skilled—handling editing, layout, design, and even multimedia (audio, video, fax).

• Organizational Shifts: Old org charts no longer reflect reality. The focus is moving toward fluid, cross-functional teams rather than rigid editorial silos.

• Technology = Fewer Machines, Bigger Changes: While digital tools reduce hardware needs and cut costs, they also force reevaluation of workflows and staffing.

• Tech is About People: Choosing the right tools starts with understanding how people work and how tasks flow. The goal is to enable, not restrict.

• Leadership Through Learning: Managers must lead by example—learning new tools themselves, supporting their teams, and helping leadership embrace change.

• Evolution vs. Revolution: Recognizing the difference is key. Shifts like hot type to cold type are evolutionary. The move to digital production is revolutionary—and demands a new mindset.

The file is a PDF of the presentation slides.