Malofiej Infografia Awards, 1994
The awards are named for Argentine designer Alejandro Malofiej, who made simple and creative graphics.[6]
The Malofiej were an essential reference for their prestige and drawing power. The Awards, considered to be the Pulitzers for infographics, the professional workshop “Show, Don’t Tell!” and the Conference in Pamplona annually bring together the best infographics artists from media (newspapers, magazines, agencies) from around the world.
On October 1, 2021, the organizers announced that the awards would be paused “while we open a period of reflection to think about how to continue with them in the future.”
The organizers published a book with the award winners. One of the questions asked of the judges was “How do you see the present and the future of infographics?” Here is my answer:
Informational graphics use in newspapers is coming to an important junction. One direction is to continue on our present course, with much energy, effort and space spent on large, complicated and time consuming graphics. The other way would call for a re-examination of the overall purpose and value of presenting information via a graphic or visual form. I’m worried that if we continue on our present path, the fundamental strength and value of graphics will be diluted and devalued as editors, facing increased pressures to make the most effective use of space, will rebel against the often-excessive “megagraphic”. A more optimistic view would have editors – visual and written- jointly decide on the most effective presentation method and the more appropriate use of resources, which include staff and space.