The Newspaper Industry’s Inflection Point
At Editor & Publisher’s 13th annual Interactive Conference and Trade Show in San Jose I gave a presentation titled “Digital Deliverance: Impact on the Newspaper Industry.”
One of the sections that rang true in 2002 and still relevant was about disruption:
With disruptive technologies, a company needs to throw off its existing culture and methods of doing business. While current customers are important, a disruptive technology demands that a company make sure these customers do not drive the company’s future direction. In other words, it means making sure old relationships — and their current economic value — do not drive business decisions needed for the future.
I argued that the newspaper industry was at “an inflection point.” I think we have long past that point and the industry needs to quickly find ways to reinvent its business model.
What I liked about this presentation was the review of disruptive devices:
- The Internet / Broadband
- Information devices / Wired and Wireless
- Reading devices
- Other digital devices / Audio, Video, Gateways