Among the challenges facing Poynter’s e-learning project, NewsU, was the problem of explaining why e-learning could be an effective way to train journalists and the approach we use to make training that works.  Here’s what I wrote in a blog post about the project:

Our concept is simple. If you make the training tightly focused, you’ll help journalists learn. If you make the training engaging, you’ll help them learn. If you deliver training that is relevant, you’ll help them learn and do a better job.

This ran about five months after our launch.

While I wrote many journalists had “good instincts when it comes to teaching,” I also made this point:

To be effective at e-learning, you need to clearly understand WHAT you want to teach and HOW you want to teach.