PAFET Review of Media Landscape, 1994
The PAFET Operating Committee had several tasks. The most important was to keep the Strategic Committee, i.e. the Big Bosses, abreast of technology and changes in the media landscape. One of the tools we used was a report [monthly at times] that could be distributed across various “C Suites” and lower in an organization. Here’s what I wrote about the first edition:
The purpose of the Pafet Review is to keep you abreast of the changing alliances and their potential impact on the media industry. The report is prepared by the Yankee Group under the direction of the Operating Committee.
In the future, the committee plans to add more analysis. This analysis will not only include broad implications, but also the impact of the changing landscape upon Pafet’s mission.