This is a copy of a presentation I did at the American Press Institute in 1999 for a seminar about the future of newspaper design. We looked at the future of design in 20 years.
“Design” Items
Pagination and a Look Into the Future of Newspapers
In 1999 I was asked to contribute to a book about pagination being published by the Society of News Design and the Association of News Editors. You can download the entire book from here.
At the end of the article I made some “bolder, out-on-a-limb” predictions:
- Design as a unique job function in newspapers will slowly dissolve into other editing responsibilities.
- Editing will encompass more than the technical aspects of copy editing and take on more responsibilities for the entire infopacks.
- Computers will automatically handle most of the routine production responsibilities, freeing editors to do lust what we have always wanted them to do – make journalistic choices on behalf of their readers and the community.
- Most, if not all, maps and charts will be produced by software. There will be fewer artists at newspapers doing “art work.”
- The presentation of information will be of such importance for the organization that the senior editor with such responsibilities will report to the publisher.
I like my final paragraph:
Newspapers are on the verge of freeing themselves from the limitations of their production equipment. While I would not predict the end of newsprint as we know it, the era of print-centric delivery is coming to an end. We need to look beyond technology to find the solutions to organize and motivate our workforce for the new millennium. If we are successful, this is the last pagination book you will ever read.
Design Magazine, Issue 1
The Society for Newspaper Design’s magazine, Design, was published in March, 1980. The first issue included a story about my job as Chicago Tribune’s graphics editor.
Design 2000 Seminar at API: Presenter and Attendee
I was a presenter and an attendee at the American Press Institute’s Design 2000 and Beyond seminar.
Twenty-two leading U.S. and Canadian newspaper designers/editors were invited to API to discuss “newspapers at the turn of the century, from a design standpoint. What would newspapers look like and how would they evolve?”
Here’s a slide show of the book that produced from the seminar: https://www.digitalfuturist.com/home/memo-collection/design-2000-an-american-press-institute-project/design-2000-a-view-of-the-future-from-1988/
SND’s First Convention: My First Speech
The Society of News Design [at that point the group was called Newspaper Designers of America] held its first convention. It was in Chicago, at the Tribune, Sept. 29-30, 1979. I held the newly created job of graphics editor [at that time it was titled graphics coordinator] at the newspaper. It was a new type of job, as I was an editor, not an artist. I worked closely with the art department to create informational graphics for the daily and Sunday pages. Tony Majeri, a founding member of the Society, invited me to describe my job to the 150 members at the convention.
The first edition of Design magazine ran my speech as an article. I still wish I had a chance to be more inclusive in my presentation. However, it does give readers an indication of the work the Tribune was doing at the time.
Here’s a link to an excerpt [PDF] of Design magazine that has two articles about the 1979 SND convention:
https://www.digitalfuturist.com/wp-content/uploads/2019/04/designmagazine_03_1980.pdf
Changing The Chronicle’s Visual Image. Or Not.
In late 1986, I wrote a memo to the paper’s publisher (Richard Thieriot) and editor (William German) urging a discussion about the design of the San Francisco Chronicle. It was a memo deeply rooted in understatement as both Thieriot and German saw little need to change the appearance of the newspaper. I urged a gradual approach, an evolutionary method of updating the typography and design of the newspaper. Part of the argument for change involved addressing the weakening economic aspects of the paper.
However, now is the time in which we must look ahead and decide on the type of newspaper we wish to present to our current readers over the next several decades. And we need to decide on what type of paper
will be necessary to attract new readers among those who live in the Bay Area but do not read The Chronicle.
While change would eventually come to the paper, the reaction to the memo was mostly silence.
I did like making this point about the importance of design:
While design cannot keep readers, but it can attract them to the paper and let the content and editing hold them. We are missing out on readers who move to the Bay Area from other parts of the country who are accustomed to a more organized, easily readable design in their daily newspaper.
To the casual reader, the images in the memo aren’t very dramatic. However, if you knew the Chronicle from that period, you would remember they were still using wavy rule boxes around photographs. Yuck. Kudos to John Sullivan for his work on the prototype pages.
Mario Garcia on The Arizona Republic Redesign
The Arizona Republic’s redesign was an interesting exercise in trying to find a way to please a publisher who had the dream of making The Republic a New York Times-style newspaper. That meant he wanted a subdued approach to headlines and design and NO color. Putting it in positive terms: classic design.
When the publisher of The Arizona Republic, Pat Murphy, commissioned me to redesign his newspaper, he had brought to our discussion a clearly defined blueprint of what he wanted his newspaper to look like: “Make it elegant,” he said. “Also let it look like a classic, reliable newspaper, one that readers will feel comfortable and safe with.”
Truthfully, I hated it. Mario Garcia didn’t care for it either. He was very kind in an article he wrote for Newspaper Techniques, the monthly newsletter of IFRA. He was also said some very kind things about me.
The Arizona Republic, is totally paginated (triple-I), which facilitated the idea of a half-column concept. Into the third month of the redesign, the newspaper hired an assistant managing editor for graphics, Howard Finberg, who came from The San Francisco Chronicle, and had served as graphics editor of The Chicago Tribune, as well. With his impressive credentials and experience, he became a full partner in the process, refining the use of informational graphics, guiding the every day logistics of the redesign, and hiring new designers for the different sections.
Arizona Republic Announces Redesign (and My Hiring)
The Arizona Republic’s newsroom newsletter, EN, announces the hiring of Mario Garcia to redesign The Arizona Republic. And, burying the lede [grin], my hiring.
TWO MORE STEPS have been taken in our continuing effort to improve The Republic: A contract with Dr. Mario Garcia of the Poynter Institute to redesign the paper, and the hiring of Howard Finberg of the San Francisco Chronicle as our new assistant managing editor for graphics.
Garcia’s redesign of The Republic will begin in July with research to understand how readers and editors perceive the newspaper. He will be here the week of July 6. The schedule will give him a chance to live up to his nickname, “‘the Human Hurricane”.
I just love the irony that years later I would be working at Poynter, although Mario would be gone. The world is a small place.
Perhaps My First Poynter Faculty Appearance
While I can’t be sure, I think this is the seminar where I did one of my first Poynter teaching sessions. I know I attended Poynter as a participant earlier than this date. It is all a bit cloudy. Here’s the description:
“Newspaper Design Seminar at the newly named Poynter Institute for Media Studies January 29-February 4, 1984. The emphasis of this seminar will be the layout and design of news pages’ with special emphasis placed on preparation of graphic packages and material for the 1984 Presidential elections.”
The seminar was led by Mario Garcia. A few years later, he and I would be work on the redesign of The Arizona Republic. Other faculty included: Phil Nesbitt, Michael Keegan, David Griffin, Michael E. Foley and Roy Peter Clark [who is still at Poynter].
It is interesting to note the prices:
Cost for the seven-day seminar is $400 plus hotel and meals. We have reserved a block of rooms at the St. Petersburg Beach Hilton Inn at $61 per night for single accommodations.
In 2013 dollars, the seminar would cost: $897.28; the hotel would be $136.84. The invite letter is here.
The State of Newspaper Design
Design magazine, the publication of The Society of Newspaper Designers [SND] asked a number of editors to write about various aspects of the state of newspaper design. I used my article talk about three key things:
- Training [aka development]
- Technology
- Organizational structure
I like what I wrote about technology.
Technology: I’m not sure computers have been a blessing for journalists. I’m not interested in what kinds of tricks we can do with them but the facility with which we can do our jobs.
This edition‘s cover listed so many friends and industry colleagues.