One of the more interesting and challenging project I undertook as a consultant was as a co-author on a study of online credibility for the Online News Association, which was funded by the Knight Foundation. The purpose of the study was outlined in the press release from ONA:

The study will work to develop and promote principles and guidelines for online journalism focusing on proper relationships between editorial content, advertising and e-commerce; the development of ethical standards and avoidance of conflicts of interest; and appropriate use of hyperlinking in a journalistic environment.

It was a big project and a great learning opportunity about putting together a research project with a level of academic rigor.   My co-author was Martha Stone, another consultant.

“The results generated from ONA panel discussions and research will provide a foundation for the ongoing discussions regarding credibility in this very new medium. It is a chance to help shape solid journalistic practices early,” said Howard Finberg, co-director.

The project was announced by ONA via Business Wire release.