Understanding PAFET, 1995
Summary of a February 7, 1995 presentation about PAFET, generated by AI
An Interview with PAFET – 1995 Slide Deck Summary
Overview:
PAFET (Partners Affiliated for Exploring Technology) was a research consortium formed by six leading U.S. media companies in the early 1990s: A.H. Belo, Central Newspapers, Cowles Media, Freedom Communications, McClatchy Newspapers, and Pulitzer Publishing. Collectively, these companies represented the second-largest daily newspaper circulation in the U.S.
Mission:
PAFET’s purpose was to support its member companies in exploring and understanding emerging technologies related to media content and marketing. It was not a development or operational body, but a strategic initiative focused on information-sharing and innovation.
“PAFET is not a development or operating entity… It provides information, experience, and analytical support.”
Key Objectives (1995):
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Track technological and market threats to traditional newspapers
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Identify opportunities for digital expansion
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Support internal R&D efforts
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Assist members in repurposing content across new platforms
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Launch industry-focused consumer studies on online behavior
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Monitor legislative and regulatory changes affecting digital media
Structure:
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Management Committee: Company executives (e.g., Michael Pulitzer)
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Operating Committee: Media strategists and technologists (e.g., Howard Finberg, Martha Duckert, David Lipman, Gary Pruitt)
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Operated under the National Cooperative Research and Production Act (NCRPA)
1995 Priorities:
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Launch a multi-market consumer study on online news habits
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Create CD-ROM and digital publishing tools
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Conduct innovation workshops for employment and real estate
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Collaborate with vendors to improve repurposing workflows
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Study the evolution of content markets and user behavior